Travel features for the European Commission
Andy visited 20 EU countries to write 20 travel features for the European Commission as part of its ‘Europe Whenever You’re Ready’ campaign.
Using every media channel available the stories were designed to attract tourism from Brazil, Russia, India, China and Argentina.
• The articles and imagery were given away to travel editors in all the target countries
• The features were featured in traditional magazine and newspaper travel sections in all the BRIC countries
• Using all social media platforms in each country, elements taken from the features were used to drive traffic to European tourism sites
• The features were compiled into a book published by the European Commission.